Our Fall wedding season starts up again!
We’re proud to release Picacho Coffee’s story shot entirely on RED.
Learn about the business , the story, and a little bit of coffee.
Matteo’s Mexican Food went from door to door selling, to food truck, to future franchise.
Palamora is proud to be part of the creative process.
One of the biggest obstacles of 2018 was delivering films at a faster rate. This year we aim to deliver wedding films in 7 business days versus 30-40 days just a month ago.
Enjoy the first Palamora Wedding Film of the year 2019!
On this episode of #TheScoopSouthwest we showcase El Paso's very own Platinum R&B artist Khalid. We touch base on his latest works within the year and we raise some questions for his next album. For more news & updates find Palamora TV
It's no secret Palamora has it's hands on multiple projects but none more passionate than weddings. We're sharing 5 tips to not only stay on top of it but also done fast and well.
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So much has happened here in the southwest in music and arts. When it comes to meeting artists, we like to read if the artist is about it or not from the start.
When I met A’Keem a few years back, he seemed to be different. I hate for it to sound cliché, but when listening to his tracks you can’t help it. We’ve all been there before. We get introduced to a new artist and immediately want to compare them to someone else we’ve heard before or a combination of some. This happens often when we think about the artist’s influences and sound. Where do they get this from? When listening to A’Keem, one does not simply do that.
Let’s go back. There is a music and arts movement happening here in the southwest. It’s beautiful and continues to grow. I often think of music artists as superheroes, each with their own individual superpowers.
If you’re in the southwest, I welcome you to look for these superheroes that are working around the area. Find the one you like, keep your eye on them, and follow their journey. To those of you that don’t live in the southwest, I welcome you to visit. We have Jay-Z and Beyonce taking photos in our area!
We know the world is bad and there are problems going on 24/7, yet New Mexico remains a beautiful uncharted land. Each superhero has a turf they represent, but they’re all representing the southwest.
A’Keem represents Truth Or Consequences, NM, a town where he’s celebrated and enjoyed by the townspeople. It’s a town that had been asking him to perform for the longest time. This year, he gave them that and more. He performed popular tracks like NM, La Raza, and tracks from his latest album The Ones. If I had to describe the show in one word, it would be energy.
Marco: For the people that weren’t there, I remember at the end of the show, you had mentioned that you were performing everywhere else besides your hometown. You denied them a show for the longest time and you even turned down a basketball tournament the city wanted you to host last year. Fortunately for them, this year it seems like you gave them what they wanted, and it was a huge success. There was a point where the DJ accidentally played the beginning of your song “NM”, which is a single piano key, and the entire room went crazy. Everyone knew that was your song, one single piano key. Why?
A’Keem: I guess it’s because it’s been such a long time coming. There were a lot of people asking me why I hadn’t had a show in T or C and it’s because I wanted it to be epic. You’re a perfectionist as well. I’m going around performing and trying to become a better live performing artist, you know? Pick up notes, pick up everything I can to make sure my first show was a huge success. That’s what I meant. I wanted it to be epic, and in the end I was able to say “look.”
Marco: Yeah, there was a lot of people there. This happened at an art gallery and it was packed the whole time, there was no dead time. It was overall, a huge success.
A’Keem: Yeah, that’s a huge. That’s something I’m grateful for, you know. It makes me think about taking shots at yourself, you know? Put up your own money to get your own show, you promote it and then have everything be on your back, instead of going to wherever they tell you to go. We’re going to go where our contiguous are, or we’re going to go where our followers are, our fan base, our crowd base, and do our thing right there. Everyone had love for everybody because it was a great environment. Everyone had love for Ellen, for Ziggy, for Cody and of course, myself. There was no other name, no other headliner. Those people came to support us, so I have a lot of gratitude for that. The same way I show love to my city, is the same way they show love back to me.
Marco: Now, about this album. “The Ones.”
A’Keem: Haha yeah, this is good.
Marco: “The Ones.” What can you tell us about it?
A’Keem: If you know me, if you follow my music, I got “The Pretext,” I got “The Vortex,” and this is “The Ones.” This is basically the third pillar in the trinity. This is the conclusion pillar in the trinity and then we’re onto new things. With this, it’s just opening my eyes to “Look bro, look what you have popping for you.” Just like you said, there were people screaming my lyrics whenever they accidentally played the start of NM. It opens my eyes to my supporters. I’ve done shows where I’m basically performing for myself with no one there. I’ve done shows where they weren’t there to see me. So to go from that to this, like bro, all these cats are taking their time out of their day to come see me. It’s basically a gratitude-based album. I wanted to make songs that could resonate. Say, “Thank you for sticking with me through this whole time.” For the people who lift me up. Something I know they’ll love.
wanted to make songs that could resonate. Say, “Thank you for sticking with me through this whole time.”
Marco: In those first two albums you put out, “The Vortex” and “The Pretext,” you hear it in your tracks. You give a lot of shoutouts to your friends and family. It’s true you were making music for yourself but at the same time, you were making music for those around you. Starting with the closest to you, your family. Then your friends and their friends and so on. Next thing you know, we’re having this huge event and they’re all there for you.
A’Keem: What pushed me to start making this type of music like you talked about was my family, my friends. Everyone knows about the keepsake. Bro, when I made that, I was a younger kind. I had bars, but I was trying to not talk about everything. I didn’t want to talk about the hardships. If you live your truth, can’t nobody tell you shit. Can’t nobody come up to you and be like “Aye you ain’t telling the truth in your rap.” I’m like, “Bitch, fact check my shit.”
Since the pretext, go fact check anything I ever said, because I’m living my truth. That’s why they love it. My friends at work love to hear my shit. They’re like, “Ayee he’s telling the truth right here! This actually happened!” (laughs)
They’re blessing it on God bro. You’ve seen it before. You came to the park with Ziggy and we hear La Raza bumping in a car passing by. We were on the phone remember? I was like “Hey is that you playing La Raza?” (laughs)
Marco: I knew that people were loving your music in T or C. We knew you had a fanbase out there but I didn’t know you reaaaaaaally had a fanbase. In a way, you already blew up in your town. Seriously, from gas station clerks to restaurant owners. They all support you and this past Cinco de Mayo event you had showed it. (laughs.)
A’Keem: Yeah, the things that get me the most happy is when people surprise me at shows. That’s one of my favorite things, especially people I don’t know. I also love when people post my music on their stories without tagging me. And of course when the little kids know my lyrics, I love that! (laughs.)
"We’re the ones.
The chosen in this time. Every morning you get up, you have a purpose."
Marco: Now, there’s this song I want to talk about. I’ve been lucky enough to have listened to your project as you were building it. My favorite line is “I am the one like Neo.” Right? Tell me about that because I feel like that line has a lot of power and it essentially stands for the entire album. You mention “The Ones” in this album a lot. “You’ve heard of The Ones, I’m the worst One.” (laughs.)
A’Keem: Yeah, yeah. I feel like it’s a stake in claim bro. A stake in claim to YOUR lane, you know? That’s my lane. Can’t nobody claim my lane, because it’s mine. Everyone has their own lane, and that’s important. You need to know yourself. That’s even on The Matrix. Whenever Neo kisses Trinity, and he is one with his body, soul and mind. Only then, he’s able to stop the bullets. Only then, he realizes he’s the one. He’s one with himself.
I’m staking claim to my lane. Putting the flag in the ground. We’re here. We’re not going anywhere. We’re going to keep coming, keep doing this. Keep making good music, showing love to the people who show love to us.
We’re the ones bro, that’s us. That’s the set. Everything we got going on. If you follow your inclinations to the ultimate ends, you are. one of us. Period. If you don’t, you’re not going to be a happy person because you have a spirit. You have a calling that you’re ignoring every single morning you wake up and go do something irrelevant. Just like I say in Palo Alto,
“I follow my inclinations to the ultimate ends
Where does it go
I never know I just follow my soul.”
That’s what I’m talking about. We’re the ones. The chosen in this time. Every morning you get up, you have a purpose.
The Ones - Out Now
Writer Marco Olvera | Editor Katie Bieri | Photography Palamora
The heat is on! Catch the latest release below.
Palamora & Harlem's very own V.Cha$e collaborate in the NYC streets to bring you TRAPMATIC.
Bok Nero shares a few words on hustle mentality & work ethic on Steve Aoki's Kolony Tour.
Conversation by: Ziggy Lovah
On this episode of The Scoop we showcase female rapper Young Passion and her rise with music.
It's been a long time since our last DayToDay episode! Season 5 will have more personality & skits within each episode! Stay Tuned, new episodes every 1st of the month!
Palamora is proud to introduce The Scoop NYC. We'll take a look at some of the upcoming artists from across the states and inform you on their latest power moves. This episode we focus on Wave Chapelle who's music is reaching attention from across the states.
On today's episode of #TheSpotlight, Khalid's American Teen platinum producers & engineers speak on success at Beacon Hill, undiscovered talent in the Southwest, wise words and more!Read More
Ziggy Lovah | Black Tiger Ballet
In late 2013, Palamora was nowhere close to where its sits at now. Not to mention, many couldn't pronounce the name. That's right, Palomas, Palmar, Palamor, and many other butchered names were all thrown in the mix when the young duo were on the come up. That all changed when Ziggy Lovah was introduced into the Palamora frame.
I recall recording a performance video at a local bar and once the job was done, we geared up. I suddenly paused, looked at Isaac (Palafox) and I could see my expression right on his face as well. Someone had jumped on stage and started performing. We were both listening to an artist who knew how to perform. I could hear his actual voice standing apart from the beat that was playing through the speakers. He had the swag to carry the vibe and the energy that made the entire place stop. Look, I kid you not, there were actual bartenders who stopped serving. That little bar had no more than 20 to 30 people and in the most humbling local way, people knew who he was and I suddenly felt stupid for not knowing.
We had a chance to introduce ourselves after his set and asked him to shoot with us. Two weeks later, the “Sick of The Swag” music video released and many took the name seriously after that. What’s insane is that we agreed on a lot of things from the style of shooting, the role models we look up to for creative inspirations and similar music taste. All in all, the dude is a great guy. He’s held our name up to a high standard throughout all this time and we continue to further on his legacy, his brand, and his image. I had a chance to meet up with the Lovah man himself and followed up on a few things.
"Just know that I'm active...
and back for the fore front."
There have been a few new things on your social media that hint a return of Ziggy Lovah. We’ve seen you posting a bit more and staying a bit more active. Tell us, are you on releasing new material?
I’ve always been about releasing singles here and there, but I realized I’ve never came out with a solo project. I did a project with D-Locz (Ziggy Locz) but now I’m just focusing on my solo project. Just know that I’m active and back for the forefront.
Tell us some of the things that Palamora is doing currently for you and the relationship that you have with them.
Aright so, Palamora and I have a super long and personal relationship as well as business relationship. I’ve asked them to help me with some stuff that I’m over my head with like the social media stuff and all my visuals that come along with it. That’s pretty much what the guys specialize in. That skillset can take care of itself a lot more than I can. They’re securing the brand, promoting the brand, and ultimately helping the brand build itself up again. That’s what is necessary. I think in order for an album to drop the brand has to be secured first. I might draw something the next day, write a cool poem, write a new song, think about album artwork, spotting a setting for a music video, etc. These are all things that go through my head all the time. This company has provided an avenue to help me organize that. That’s why you see me a lot more at their studio. I’m learning from them and overall helping me and many others do the same.
"Why the name?
So what about your project now, do you have a name for it?
The name of the Album is Black Tiger Ballet. Why the name? Well, I’m bipolar (laughs) and when I’m dancing between two ideas, it's like a good decision and a bad decision, like "speak of the devil on your left shoulder" and "the angel on your right shoulder:" that is Black Tiger Ballet. I’ve always found a strength in ballet... being able to balance yourself, you know, physically and mentally. And I’ve always considered myself a tiger (laughs). Everyone sees the tiger references we put in my videos. My son’s baby shower theme was a baby tiger (laughs). But at any rate, this project is almost complete. You’ll get a release date soon.
Is this album going to feature anyone else? What can you tell us about it?
I’ve never wanted to say, “this album is all me.” you know, there are a lot of friends and people involved who are genuinely invested in it. Some of my following know me from 5 Kings, some people know me by my singing stuff from back in the day, but I don’t think there’s a core group of fans that know I can do both sing and rap. So that’s what I’m going for in this album and like I said, it’s to show the conflicting emotions that I have mentally. I’m going to portray that through words, through bravado, and through punch lines. I’m also going to bring it back. I’m going to bring back the harmonies. I’m going to bring those melodic tones when I feel complete happiness.
Well you certainly got us waiting now (both sides laugh) Is there any last words you’d like to leave, phrases, quotes?
As far as everything goes man, everybody knows Ziggy the Lovah. And I don’t mean that in a cocky way: it’s really real. It’s really real. Any local artist you know, I’ve stopped at your studio. You know we’ve kicked it at some point. You know we’ve made songs. Anyone that wants to be down, you know I’m down. I have a lot of different crews that have saved me in the past and kept my head out of the streets. That’s why I feel like the streets f$%k with me, I just kept it 100 and they kept it 100 with me. I don’t really feel like the king is coming back or anything like that. I’m always joking with O-M33zY (Young O-M33zY). I'm just trying to get back in the offense you know? To take a couple passes, make my shots, and get back going on the championship squad. People know what it is. Look for a lot of us - a lot of us, even the homies up in Alamogordo - there’s a lot of us. We’re all coming, my dude. It’s just time. Ziggy has got something to say too. Black Tiger Ballet is on the way.
No lie, this interview took place inside a Wendy’s (laughs).
Get in touch with Ziggy Lovah | @ziggylovah
"Black Tiger Ballet
Is on the way."
Writer Marco Olvera | Editor Katie Bieri | Photography Palamora
On this episode of The Scoop we take a look at just how Young O-M33zY stays flexing in New Flexico.
The Boys Of Fall | Documentary Series
Las Cruces Aggies took a fall on December 15, 2016 playing a championship game in Phoenix, AZ. Now, The Boys Of Fall are back.
Directed by: Palamora
On this episode of The Scoop we go over the latest works from Young Deluxe and his connection with Evander Griiim.
On this episode of The Scoop we showcase a few artist putting their cities on the map here in the Southwest.