In late 2013, Palamora was nowhere close to where its sits at now. Not to mention, many couldn't pronounce the name. That's right, Palomas, Palmar, Palamor, and many other butchered names were all thrown in the mix when the young duo were on the come up. That all changed when Ziggy Lovah was introduced into the Palamora frame.
I recall recording a performance video at a local bar and once the job was done, we geared up. I suddenly paused, looked at Isaac (Palafox) and I could see my expression right on his face as well. Someone had jumped on stage and started performing. We were both listening to an artist who knew how to perform. I could hear his actual voice standing apart from the beat that was playing through the speakers. He had the swag to carry the vibe and the energy that made the entire place stop. Look, I kid you not, there were actual bartenders who stopped serving. That little bar had no more than 20 to 30 people and in the most humbling local way, people knew who he was and I suddenly felt stupid for not knowing.
We had a chance to introduce ourselves after his set and asked him to shoot with us. Two weeks later, the “Sick of The Swag” music video released and many took the name seriously after that. What’s insane is that we agreed on a lot of things from the style of shooting, the role models we look up to for creative inspirations and similar music taste. All in all, the dude is a great guy. He’s held our name up to a high standard throughout all this time and we continue to further on his legacy, his brand, and his image. I had a chance to meet up with the Lovah man himself and followed up on a few things.
"Just know that I'm active...
and back for the fore front."
There have been a few new things on your social media that hint a return of Ziggy Lovah. We’ve seen you posting a bit more and staying a bit more active. Tell us, are you on releasing new material?
I’ve always been about releasing singles here and there, but I realized I’ve never came out with a solo project. I did a project with D-Locz (Ziggy Locz) but now I’m just focusing on my solo project. Just know that I’m active and back for the forefront.
Tell us some of the things that Palamora is doing currently for you and the relationship that you have with them.
Aright so, Palamora and I have a super long and personal relationship as well as business relationship. I’ve asked them to help me with some stuff that I’m over my head with like the social media stuff and all my visuals that come along with it. That’s pretty much what the guys specialize in. That skillset can take care of itself a lot more than I can. They’re securing the brand, promoting the brand, and ultimately helping the brand build itself up again. That’s what is necessary. I think in order for an album to drop the brand has to be secured first. I might draw something the next day, write a cool poem, write a new song, think about album artwork, spotting a setting for a music video, etc. These are all things that go through my head all the time. This company has provided an avenue to help me organize that. That’s why you see me a lot more at their studio. I’m learning from them and overall helping me and many others do the same.
"Why the name?
So what about your project now, do you have a name for it?
The name of the Album is Black Tiger Ballet. Why the name? Well, I’m bipolar (laughs) and when I’m dancing between two ideas, it's like a good decision and a bad decision, like "speak of the devil on your left shoulder" and "the angel on your right shoulder:" that is Black Tiger Ballet. I’ve always found a strength in ballet... being able to balance yourself, you know, physically and mentally. And I’ve always considered myself a tiger (laughs). Everyone sees the tiger references we put in my videos. My son’s baby shower theme was a baby tiger (laughs). But at any rate, this project is almost complete. You’ll get a release date soon.
Is this album going to feature anyone else? What can you tell us about it?
I’ve never wanted to say, “this album is all me.” you know, there are a lot of friends and people involved who are genuinely invested in it. Some of my following know me from 5 Kings, some people know me by my singing stuff from back in the day, but I don’t think there’s a core group of fans that know I can do both sing and rap. So that’s what I’m going for in this album and like I said, it’s to show the conflicting emotions that I have mentally. I’m going to portray that through words, through bravado, and through punch lines. I’m also going to bring it back. I’m going to bring back the harmonies. I’m going to bring those melodic tones when I feel complete happiness.
Well you certainly got us waiting now (both sides laugh) Is there any last words you’d like to leave, phrases, quotes?
As far as everything goes man, everybody knows Ziggy the Lovah. And I don’t mean that in a cocky way: it’s really real. It’s really real. Any local artist you know, I’ve stopped at your studio. You know we’ve kicked it at some point. You know we’ve made songs. Anyone that wants to be down, you know I’m down. I have a lot of different crews that have saved me in the past and kept my head out of the streets. That’s why I feel like the streets f$%k with me, I just kept it 100 and they kept it 100 with me. I don’t really feel like the king is coming back or anything like that. I’m always joking with O-M33zY (Young O-M33zY). I'm just trying to get back in the offense you know? To take a couple passes, make my shots, and get back going on the championship squad. People know what it is. Look for a lot of us - a lot of us, even the homies up in Alamogordo - there’s a lot of us. We’re all coming, my dude. It’s just time. Ziggy has got something to say too. Black Tiger Ballet is on the way.
No lie, this interview took place inside a Wendy’s (laughs).
Get in touch with Ziggy Lovah | @ziggylovah
"Black Tiger Ballet
Is on the way."
Writer Marco Olvera | Editor Katie Bieri | Photography Palamora